"Our new Privacy Policy makes clear that, if you're signed in, we may combine information you've provided from one service with information from other services. In short, we'll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience."
Everyone and their dog is freaking out about Google changing their privacy policy globally across all their services. This is to benefit you and everyone else that uses Google. Now let's think about this logically you use Google most likely on a daily basis for everything, they already know everything about you and everyone else, don't you think they would have done something with that information if they were going to already. We all know they use it to make personalized ads big deal I get ads that want me to buy The Legend of Zelda merchandise. They are combining all their privacy policies and all their services into one tidy package aka Google+. This benefits us all we don't need 10 different accounts and profiles scattered around Google's different services. Your data that they already have i.e. everything you ever uploaded or input into anything Google related will be combined together and will be usable by you across all of Google. So there is no need to worry Google knows what they are doing. The privacy policy will be effective in march if you continue to use Google services after that point you automatically accept the new privacy policy. If you decide you don't want to accept the new policy feel free to delete all your Google related accounts.
Source: Official Google Blog
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